Brand
Di-Vetelact
Di-Vetelact grew out of the pioneering animal nutrition research of my father, Michael Sharpe. I saw the opportunity to transform an established specialist product into a broader animal nutrition brand, developing its identity and extending the range with two new products, Nutritional Milk for Dogs and Nutritional Milk for Cats.
As Creative Director, I developed the brand strategy and commissioned and art directed two successive packaging redesigns, along with the website, illustrations, advertising and product launches. Drawing on my background in nutritional science and communications, I also researched and wrote the technical product information and feeding guides in consultation with my father, veterinarians and wildlife carers. The work brought a contemporary identity to Di-Vetelact while preserving the scientific integrity and heritage of the original product.
